If you're starting the mortgage pre-approval process, there's one simple step you must take before your credit is pulled—opt out of trigger leads.
When a mortgage lender pulls your credit, the major credit bureaus (Experian, Equifax, and TransUnion) will sell your data as a “trigger lead” to other lenders. This alerts dozens (sometimes hundreds) of mortgage companies that you're in the market for a loan—opening the floodgates to unsolicited calls, emails, and even physical mail.
Yes, it’s legal. No, your lender didn’t sell your info. The credit bureaus did.
Visit OptOutPrescreen.com — this is the official site to block credit bureaus from selling your data for pre-screened offers.
You can choose:
We recommend doing this before applying for any mortgage pre-approval. It takes just a few minutes and saves you from days (or weeks) of spam calls and junk mail.
If you’re serious about getting pre-approved, start here:
At Pure Rate Mortgage, we believe in protecting your privacy and giving you clear, no-pressure mortgage options—without the spam.
Take a first step towards your dream home
Free & non binding
No documents required
No impact on credit score
No hidden costs